An ancient statement was written over the entrance to the Temple of Apollo in Delphi, which means to know yourself. This was an exhortation to first get to know ourselves before attempting to get to know others.
This is the idea that guides both our personal and professional lives. To first understand our potential, and then to go out to others, to our consumers, with confidence, civility, and modesty. To welcome them to this precious location to investigate their and our psyches (souls) while relaxing during the holidays.